Media professionals with a focus on B2B

Appelberg Publishing Group AB works with:

• Customer magazines
• Websites
• Newsletters
• Editorial Branding (branding strategy for editorial channels)

Contact us Appelberg Publishing Group Box 7344 103 90 Stockholm +46 (0)8-406 54 00

Appelberg, started in 1989, is the most reputable company in the industry. A large number of Sweden’s publicly listed companies are, or have been, clients of ours.

Today those clients include Scania, Handelsbanken, SCA, Microsoft, the Swedish Heart-Lung Foundation and Pricewaterhouse Coopers. We have extensive experience in B2B communications and are particularly knowledgeable in industrial technology, banking, insurance and health care.

Appelberg has 50-some employees and is located at Mäster Samuelsgatan 60 in the center of Stockholm. Our staff includes experienced editors, graphic designers and language experts. The focus of our work is always on the client, the client’s customers and ensuring a positive result for every assignment.

Many of our larger assignments include strategic aspects beyond the practical execution. With many clients, we are integrated, which means that we oversee and coordinate the production of customer magazines, newsletters, web sites, editorial inserts, web TV and mobile solutions – often infused with PR-potential.

A large part of our production is geared toward a broad international market. With the help of our extensive network of journalists and translators, we can adapt editions to different markets in terms of both language and content. Besides English, Spanish, French, German and Russian, our resources include another 25 languages (including Ukrainian, Serbian, Japanese and Indonesian).

Editorial customer communication can take many different forms:

• Customer magazines
• Business magazines
• Personnel magazines
• Membership magazines
• Shareholder publications
• Publication inserts
• Newsletters
• Digital customer magazines
• Websites
• Mobile sites

 

Leading in customer magazines
Appelberg is the largest agency in Sweden for customer magazines. The company has been owned since spring of 2008 by the Stampen Group, the country’s leading publisher of newspapers, including Göteborgs-Posten.

Core competencies:

• Communication strategy
• Marketing/PR
• Journalism
• Investor relations
• Language editions
• Graphic design
• Pre-press and print production
• Distribution
• Reader surveys
• Effect metrics

 

The web team improves your website
Appelberg has a team of web specialists to streamline, update, search-engine optimize and drive traffic to your web sites and digital channels.

We are not a traditional web agency, but more of an editorial digital communications firm. Our work at Appelberg often lies at the border between print and digital channels.

The web team’s service offerings include strategy, content and design. We are most often commissioned to increase the usefulness of public websites and to develop new digital channels.

Currently, our largest assignment is responsibility for the content of Microsoft’s B2B websites in Sweden.